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22 April 2025

The Club Commercial celebrates a year of unprecedented growth through synergy and innovation

In 2024, The Club Commercial (“the Club”) - a unique and dynamic expert community at the intersection of Revenue, Sales, M&E, Web and Voice strategies for hotels - achieved unparalleled expansion and success, marking it as a year of remarkable synergy, consolidation and growth. Building on its strong foundation, the Club united the key commercial disciplines of Revenue, Sales, Meetings & Events, Voice, and Web Management into one cohesive and integrated unit. This consolidation has resulted in a dynamic 360° commercial service model, designed to optimize performance and drive robust revenue growth across global hotel portfolios.In 2024, the Club achieved exceptional success through the strategic consolidation of Revenue Management, Sales Management, Meetings & Events Management, Web Management, and Voice Management, driving revenue growth, innovation and sustained 48 months of top performing RGI scores. This integrated approach fosters seamless collaboration between departments, enabling swift lead generation response and higher conversion rates in all commercial areas.The Club of Sales Management and the Club of Web Management generate demand, leads and traffic to hotels. The Club of Revenue Management optimizes pricing strategies, while the Clubs of Meetings & Events Management and Voice Management teams ensure short response time, effective handling of customer inquiries and personalized customer service. This cohesive synergy not only unlocks operational efficiencies but also generates significant revenue opportunities by streamlining processes and enhancing service delivery, reinforcing the Club’s commitment to innovation and excellence in the hospitality sector. This integration of human talent and cutting-edge technology allows hotels to access reliable 360° commercial services and skilled workforce that meets the evolving needs of guests, which results in stronger revenue, ADR and RGI growth compared to non-Club hotels. Gianni di Fede, Global Senior Vice President Commercial at Radisson Hotel Group, emphasizes, “Our unwavering commitment to attracting top-tier talent and harnessing cutting-edge technology has been instrumental in optimizing revenue across our hotels, driving industry-leading revenues and profits. The transformation of the Club into a unified, global commercial organization, combined with the synergies we cultivated and the innovative technologies we developed, strategically positions us for sustained growth and success.” In 2024, the Club, in collaboration with leading industry partners, revolutionized the Meetings & Events (M&E) landscape with the launch of GEMS (Group & Event Management System) - a cutting-edge, all-in-one, game-changing platform designed to streamline the entire booking and event management process. By integrating all M&E tools into a seamless, intuitive, end-to-end solution, GEMS simplifies every step, from initial inquiry and quotation to booking, contract management, and event planning. With groundbreaking features like interactive event diagrams and real-time pipeline tracking dashboards, GEMS enables process optimization, enhances efficiency, and maximizes revenue, setting a new industry standard for smarter, faster, and more efficient M&E management. The system reduces response times by over 50%, automates customer journeys, and improves demand capture, offering instant bookings, updated rates, seamless connectivity and as of recently the industry first AI phone agent for meetings thus allowing teams to focus on what truly matters: delivering exceptional experiences and driving profitable growth.In 2024, the Club also continued to push the boundaries of innovation with the development of two new ground-breaking modules within Pulse – its custom-built business intelligence tool. Pulse, initially launched in 2019, has revolutionized how the Group manages its business, providing a cohesive, cloud-based platform that integrates data from multiple sources, including the Property Management System, Financial Reporting Systems, and external channels. This all-encompassing solution allows the commercial teams to easily monitor performance, make strategic decisions, and drive business growth with just a few clicks. Building further on this foundation, the Club is now in the final stages of piloting a new productivity module. This advanced tool empowers the hotels to make smarter, data-driven decisions regarding staffing and productivity management, further enhancing operational efficiency and profitability. Later this year, the Club will also launch an innovative displacement analysis and space management module. This module will provide automated data and demand driven pricing recommendations for group and M&E bookings, streamlining decision-making processes and optimizing revenue opportunities. These innovations represent the Club’s ongoing commitment to leverage the power of technology and data to support strategic, data-driven decision-making at every level of the business. As the Club continues to evolve, Pulse remains a key driver in delivering actionable insights, ensuring the team remains ahead of the curve in an increasingly competitive market. Building on the success of previous years, the Club is hosting its largest-ever Revenue Strategy Days Conference from April 23rd to 24th in Tunis, bringing together over 600 attendees from across the globe. Under the theme “Crossing Bridges, Shaping Futures” this milestone event will unite commercial teams and 20+ industry-leading partners, including AWS, EY, Booking.com, Agoda, Trip.com, Expedia, Duetto, IDeaS, MKG, and Cvent. Attendees will gain valuable insights into how technology, AI, and innovation are transforming the travel industry, enhancing customer experience, and shaping the future of the sector. The Club Commercial delivers a comprehensive suite of commercial services, including Revenue Management, Sales Management, Meetings & Events Management, Web Optimization and Voice Management and exclusive technologies. With an international community representing over 50 nationalities, key centers of excellence in Madrid, Dubai, New Delhi, and Johannesburg, and operations in 65+ countries, the Club provides global expertise and local market knowledge across 400+ hotels and a portfolio growth of over 30% vs 2023. More than just a commercial solution, the Club presents successful models to owners, partners and talents across all major commercial disciplines to unlock new business opportunities in every revenue stream — from revenue management to meetings and events, sales, voice and web optimization.